{"id":14294,"date":"2026-07-15T11:03:55","date_gmt":"2026-07-15T11:03:55","guid":{"rendered":"https:\/\/www.mth-partner.de\/?p=14294"},"modified":"2026-07-15T11:05:09","modified_gmt":"2026-07-15T11:05:09","slug":"impressum-erstellen-pflichtangaben-generator","status":"publish","type":"post","link":"https:\/\/www.mth-partner.de\/en\/imprint-creation-mandatory-details-generator\/","title":{"rendered":"Create an imprint: mandatory information, common mistakes, and the free imprint generator"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">The new website is finished. The offer is ready, the homepage is pleasing, the first visitors could come. Shortly before going live, one question remains open: What actually belongs in the imprint \u2013 and what doesn't?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">An imprint is more than just a formal sub-page. It is the legally required provider identification that allows visitors, customers, and authorities to recognise who is behind a website. Incorrect, incomplete, or hard-to-find details can lead to costly warnings, fines, and disputes with competitors. And many website operators are rightly unsure which details are required for their legal form, business activity, and target audience.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In this post, we will show you what constitutes a legally compliant imprint, who is obliged to provide one, and which mistakes are particularly common in practice. At the end, you can with the<\/span><a href=\"https:\/\/www.mth-partner.de\/en\/impressum-generator\/\"> <span style=\"font-weight: 400;\">Free Imprint Generator from Lawyer Helmer Tieben<\/span><\/a><span style=\"font-weight: 400;\"> Step-by-step creation of a structured imprint text \u2013 tailored to your specific provider type.<\/span><\/p>\n<p><b>Note:<\/b><span style=\"font-weight: 400;\"> This article is for general information only and does not replace individual legal advice. For your specific situation, please consult a.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Was_ist_ein_Impressum\"><\/span><b>An imprint.<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">The term \u201eImpressum\u201c originally stems from press law. Certain information about responsibility had to be provided in printed matter for a long time. The legislator has transferred this principle to digital services. Therefore, legally speaking, it is also referred to as \u201eprovider identification\u201c.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The imprint ensures transparency: users should be able to recognise unequivocally who is responsible for an online offering and how they can contact this person or company. It is therefore neither advertising text nor a privacy policy nor general terms and conditions. These three elements are often mixed up in practice \u2013 wrongly so. The imprint identifies the provider. The privacy policy explains the handling of personal data. The general terms and conditions regulate the contractual relationship with the customer. Each of these pages serves a different purpose and must be available independently on the website.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Wer_benotigt_in_Deutschland_ein_Impressum\"><\/span><b>Jeder, der in Deutschland gesch\u00e4ftsm\u00e4ssig eine Website betreibt.<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">The central provision has been in force since 14 May 2024 in Section 5 of the Digital Services Act (DDG). It has largely adopted the content of Section 5 of the former Telemedia Act (TMG). Therefore, anyone who refers to Section 5 TMG or cites it in their imprint is working with an outdated legal basis.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Under \u00a7 5(1) of the DDG, the information obligations apply to all providers of \u201ecommercial digital services, which are usually offered for remuneration\u201c. The term is deliberately broadly defined. It typically covers:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Corporate and Law Firm Websites<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Websites for the self-employed, freelancers, and tradespeople<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Online shops and marketplace offerings<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Business blogs<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Club websites<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">journalistic and editorial offerings, such as online magazines and professional podcasts<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Business social media profiles on Instagram, Facebook, LinkedIn, XING or YouTube<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Affiliate websites that are refinanced through commissions<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Landing pages and websites for customer acquisition<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Private offers without an economic connection may be assessed differently in certain circumstances. However, the line to commercial use is crossed more quickly than many assume. According to established case law, advertising banners, affiliate links, or sponsored posts are sufficient to subject an otherwise private offer to the requirement of having an imprint. When in doubt, it is safer to have a complete imprint ready.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Welche_Angaben_gehoren_in_ein_Impressum\"><\/span><b>What information must be included in an imprint?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li><span style=\"font-weight: 400;\"> Section 5 (1) of the DDG provides an exhaustive list of the mandatory details. Not every detail is relevant to every provider \u2013 which information is required depends in particular on the legal form, the business activity, any registration in a register, professional law and the type of published content.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Typical information according to \u00a7 5 DDG includes:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">the full name or the full company name<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">a valid postal address (no PO box)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">a quick electronic contact method, particularly an email address<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">further contact details such as telephone number, provided that immediate communication is thereby enabled<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">For legal entities: legal form and authorised representatives<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">the competent register and the register number, if applicable<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">the VAT identification number according to \u00a7 27a UStG, if applicable<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">the business identification number, if assigned and to be provided<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">the competent supervisory authority for activities requiring a permit<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">chamber affiliation, statutory professional title and the state of conferment for regulated professions<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">the professional regulations and how they are accessible<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">in relation to journalistic-editorial content, the person responsible according to \u00a7 18 (2) of the Media State Treaty (MStV)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Information on consumer dispute resolution according to Section 36 of the Consumer Dispute Resolution Act (VSBG), insofar as applicable<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">These details in the imprint must be complete, up-to-date and truthful. Contradictions between the details in the imprint, the commercial register and on other pages of the website regularly lead to objections.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Pflichtangaben_nach_Anbieterform\"><\/span><b>Mandatory information according to provider form<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<h4><span class=\"ez-toc-section\" id=\"Privatperson_und_privater_Blog\"><\/span><b>Private individual and private blog<\/b><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Purely private websites without commercial connections are generally not subject to the imprint obligation according to \u00a7 5 DDG. However, as soon as advertising is placed, affiliate links are integrated, or products are promoted, the commercial sphere is reached. A blog with occasional collaborations generally also falls under the imprint obligation. Those who are unsure should have an imprint in case of doubt. The effort is minimal, the risk of <a href=\"https:\/\/www.mth-partner.de\/en\/receive-a-warning-letter-your-rights-as-an-employee-in-cologne\/\">Warning letter<\/a> visibly larger due to missing provider identification.<\/span><\/p>\n<h4><span class=\"ez-toc-section\" id=\"Einzelunternehmer_und_Gewerbetreibende\"><\/span><b>Sole traders and tradespeople<\/b><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Sole proprietors and tradespeople must state their full legal name (first and last name) in the imprint. A fictitious or business name such as \u201eMusterMedia\u201c or \u201eStudio Blau\u201c may only supplement the name, not replace it. In addition to the name, a serviceable address and a quick electronic contact option must be provided. A PO box address is not sufficient.<\/span><\/p>\n<h4><span class=\"ez-toc-section\" id=\"Freiberufler\"><\/span><b>Freelancer<\/b><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Freelancers such as doctors, lawyers, tax advisors, architects, or engineers must also state the professional body to which they belong, the statutory professional title along with the state where it was conferred, and the relevant professional regulations. A VAT identification number must also be provided, if available.<\/span><\/p>\n<h4><span class=\"ez-toc-section\" id=\"GbR_und_eingetragene_GbR_eGbR\"><\/span><b>GbR and registered GbR (eGbR)<\/b><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><span style=\"font-weight: 400;\">The civil law partnership (Gesellschaft b\u00fcrgerlichen Rechts) generally requires the disclosure of all managing partners with a.<\/span><\/p>\n<h4><span class=\"ez-toc-section\" id=\"GmbH_und_UG_haftungsbeschrankt\"><\/span><b>GmbH and UG (limited liability)<\/b><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><span style=\"font-weight: 400;\">For corporations such as GmbH and UG, particularly precise details are required:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Full company name including legal form suffix (e.g. \u201eGmbH\u201c, \u201eUG (haftungsbeschr\u00e4nkt)\u201c)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Registered office and service address of the company<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">all managing directors with full names<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The competent register court<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">the company registration number<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">upon winding-up or liquidation, a corresponding note<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Departed managing directors or incorrect registration numbers are a common reason for a warning.<\/span><\/p>\n<h4><span class=\"ez-toc-section\" id=\"Vereine_und_Stiftungen\"><\/span><b>Associations and Foundations<\/b><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Registered associations must state the association name with the addition \u201ee. V.\u201c, the board of directors as the representative body, the registry court, and the association registration number. For legally capable foundations, the full foundation name, the place of business, the representatives and, where applicable, the responsible foundation supervisory authority must be stated.<\/span><\/p>\n<h4><span class=\"ez-toc-section\" id=\"Reglementierte_Berufe\"><\/span><b>Regulated professions<\/b><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><span style=\"font-weight: 400;\">For lawyers, tax consultants, auditors, doctors, dentists, pharmacists, architects, intermediaries according to \u00a7 34c or \u00a7 34d GewO and other activities requiring a licence, professional law details are also added. In particular, information on the responsible chamber, the legal professional title, the state in which it was conferred, a reference to the relevant professional regulations and \u2013 for activities requiring a licence \u2013 the responsible supervisory authority with its address are required.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Wo_muss_das_Impressum_erreichbar_sein\"><\/span><b>The imprint must be accessible.<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li><span style=\"font-weight: 400;\"> Section 5(1) of the DDG requires the provider identification to be \u201eeasily recognisable, immediately accessible and permanently available\u201c. Specifically, according to case law, this means that the imprint should be accessible from every sub-page within a few clicks, usually via a clearly labelled link in the footer. Labels such as \u201eImpressum\u201c or \u201eKontakt &amp; Impressum\u201c are unproblematic. Labels such as \u201eInfo\u201c, \u201eBackstage\u201c or \u201eAbout\u201c are risky because users do not expect provider identification there.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Business social media profiles also require a clearly visible imprint notice. On platforms like Instagram, Facebook, LinkedIn or XING, the designated fields in the bio or info box are suitable for this. A mere \u201eWebsite\u201c link without clear labelling is regularly insufficient.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Die_haufigsten_Fehler_im_Impressum\"><\/span><b>The most common mistakes in the imprint<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Errors in the imprint are a classic in warning letter law. From consulting practice in the<\/span><a href=\"https:\/\/www.mth-partner.de\/en\/services\/cyber-law\/\"> <span style=\"font-weight: 400;\">legal review in internet law<\/span><\/a><span style=\"font-weight: 400;\"> the same points keep coming up:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Using a PO Box address instead of a verifiable address<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Missing full name for sole traders<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Incomplete or incorrect company name without legal form designation<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">outdated information about managing directors or registration numbers<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Reference to \u00a7 5 TMG instead of \u00a7 5 DDG<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">unverified adoption of a third party's imprint from another website<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">outdated reference to the former EU online dispute resolution platform (more on this below)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Missing professional legal information for regulated professions<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Missing responsible person according to \u00a7 18 para. 2 MStV for journalistic-editorial offers<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Contradictions between the commercial register, imprint, and details in the footer<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Hard-to-find imprint link or unclear designation<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Mixing of imprint, privacy policy, and terms and conditions on one page<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">blanket disclaimers that give the user a false sense of security<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">A specific point concerns the European Online Dispute Resolution (ODR) platform. The European Commission has permanently ceased the operation of the ODR platform with effect from 20 July 2025. The previous link at ec.europa.eu\/consumers\/odr now leads nowhere. Imprint texts that still contain this link are outdated and should be corrected.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">And probably the most common mistake: copying someone else's legal notice without checking. The legal form is wrong, the registration number is incorrect, the responsible supervisory authority is different. Anyone who uses another person's legal notice not only risks a warning but also generally infringes the copyright of the original author.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A detailed overview of the<\/span><a href=\"https:\/\/www.mth-partner.de\/en\/wettbewerbsrecht-anwalt\/impressumspflicht-das-telemediengesetz-wurde-durch-das-digitale-dienste-gesetz-ersetzt-dies-muss-beachtet-werden\/\"> <span style=\"font-weight: 400;\">statutory information according to the DDG<\/span><\/a><span style=\"font-weight: 400;\"> And the need for adaptation can be found in our separate article.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Impressum_kostenlos_mit_dem_Generator_erstellen\"><\/span><b>Create a free imprint with the generator<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">The<\/span><a href=\"https:\/\/www.mth-partner.de\/en\/impressum-generator\/\"> <span style=\"font-weight: 400;\">Free imprint generator<\/span><\/a><span style=\"font-weight: 400;\"> The Tieben law firm's imprint is based on the typical mandatory information according to \u00a7 5 DDG, \u00a7 18 para. 2 MStV and \u00a7 36 VSBG. It does not replace individual legal advice but supports you in structuring the relevant information \u2013 without you having to copy and paste between different template imprints.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The process is divided into nine guided steps:<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Selection of provider type (private individual, sole trader, freelancer, GbR, GmbH, UG, association, and others)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Entry of master data with name, address and contact details<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Information on authorised representatives of legal entities<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Registration and tax details<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Additional information for regulated professions<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Checking whether journalistic and editorial content is being published<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Information on consumer dispute resolution according to \u00a7 36 VSBG<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Selection of optional hints<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Output of the finished text<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">The generator is completely free to use. Unnecessary fields will be automatically hidden depending on the selected provider type, ensuring the input form remains clear. Sample data is available for non-binding testing. You will receive the final result as both copyable text and HTML code, which you can directly integrate into your website. The generator is optionally available in German and English.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The important thing is: a generator can only be as good as the data you input. Therefore, check every detail carefully, use only up-to-date and correct data, and adapt the result to your actual business model. For special circumstances, an individual legal review is recommended.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\ud83d\udc49<\/span><a href=\"https:\/\/www.mth-partner.de\/en\/impressum-generator\/\"> <span style=\"font-weight: 400;\">Create a free legal notice now<\/span><\/a><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Wann_reicht_ein_Generator_nicht_aus\"><\/span><b>When is a generator not enough?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">A structured generator is suitable for many typical website and business scenarios. However, there are scenarios where an individual legal review is advisable. These include, in particular:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">multiple companies or providers on one website<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">international company structures with multiple locations<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/www.mth-partner.de\/en\/internet-law-on-the-question-whether-foreign-service-providers-must-provide-a-website-imprint-in-accordance-with-german-regulations\/\"><span style=\"font-weight: 400;\">Foreign service providers with a German target audience<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">activities requiring a permit or subject to strict regulation, such as financial brokerage, insurance brokerage, or health professions<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">special platform and intermediary models<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Journalistic-editorial offerings with multiple responsible parties<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">complex corporate structures with multiple legal entities<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">unclear responsibilities between several stakeholders<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">already received warning letter or disputed imprint questions<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">multiple professional admissions (e.g. dual qualification as a lawyer and tax advisor)<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">In such cases, it is usually not enough to fill in standard fields. The structure of the imprint must correspond to the actual legal and economic situation. Legal advice in internet law can specifically identify the points where a standard text is insufficient.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Fazit\"><\/span><b>Conclusion<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Creating a correct imprint means more than just filling in standard fields. It's about compiling the right information in the right structure for your specific legal form, business activity and target audience. The central legal basis today is \u00a7 5 DDG. Older templates that still refer to \u00a7 5 TMG or the previous EU platform for online dispute resolution should be revised.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The free imprint generator from Tieben law firm guides you through the typical mandatory information in nine steps and delivers the result as either text or HTML. It does not replace legal advice, but helps many website operators to reliably establish the basic structure of their imprint. In special or unclear situations, you should have the text reviewed by a lawyer.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\ud83d\udc49<\/span><a href=\"https:\/\/www.mth-partner.de\/en\/impressum-generator\/\"> <span style=\"font-weight: 400;\">Create impressum as text or HTML \u2013 start now for free<\/span><\/a><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Haufig_gestellte_Fragen_FAQ\"><\/span><b>Frequently asked questions (FAQ)<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ol>\n<li><b> In Germany, an impressum is required by law for almost all websites that are used for commercial purposes or published in the context of journalism or public communication. This includes:\n\n*   **Commercial websites:** Any website that advertises products or services, offers goods for sale, or is operated by a business.\n*   **Professional websites:** Websites of freelancers, lawyers, doctors, architects, and other self-employed professionals.\n*   **Blogs and personal websites:** If they are used for commercial purposes (e.g., advertising, affiliate marketing, selling own products).\n*   **Social media profiles:** If they are clearly used for business or professional purposes.\n*   **Online shops:** Obviously, as they are purely commercial.\n*   **Publications:** Online newspapers, magazines, and other journalistic content.\n\nEssentially, if a website can be considered an \"offering\" or \"publication\" in a legally relevant context, it's highly likely to need an impressum. The aim is to provide transparency and accountability for online content.<\/b><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">According to \u00a7 5 paragraph 1 DDG, all providers of commercial digital services require an imprint. The term is deliberately broadly defined. It covers companies, the self-employed, freelancers, online shops, business-used blogs, associations, journalistic-editorial offers, and business-used social media profiles. Even seemingly private offers can fall under the imprint obligation as soon as advertising, affiliate links, or sponsored posts are integrated. Purely private websites without an economic connection are excluded. Since the line is quickly crossed in practice, a complete imprint is recommended if in doubt. A missing or incomplete imprint can trigger warnings and fines.<\/span><\/p>\n<ol start=\"2\">\n<li><b> Can I create a legal notice for free?<\/b><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Yes. The law firm Tieben's imprint generator can be used free of charge and guides you through the typical mandatory information according to \u00a7 5 DDG, \u00a7 18 para. 2 MStV and \u00a7 36 VSBG in nine guided steps. You first select your provider type, enter the relevant master data, and at the end receive a copyable text as well as HTML code for direct integration. Fields that are not required are automatically hidden. Important: The generator assists with the structured compilation, but does not replace individual legal advice from a lawyer experienced in internet law in special or unclear situations.<\/span><\/p>\n<ol start=\"3\">\n<li><b> Die folgenden Angaben m\u00fcssen nach \u00a7 5 DDG in das Impressum aufgenommen werden:\n\n*   **Name und Anschrift des Anbieters:** Dies ist die vollst\u00e4ndige rechtliche Bezeichnung des Unternehmens oder der Person sowie deren physische Adresse.\n*   **Kontaktdaten:** Eine M\u00f6glichkeit zur schnellen elektronischen Kontaktaufnahme und unmittelbaren Kommunikation. Dies ist in der Regel eine E-Mail-Adresse.\n*   **Vertretungsberechtigte Person(en):** Bei juristischen Personen (z.B. GmbH, AG) die Angabe, wer diese vertritt (z.B. Gesch\u00e4ftsf\u00fchrer, Vorstand). Bei Einzelunternehmen reicht der Name des Inhabers.\n*   **Angaben zur zust\u00e4ndigen Aufsichtsbeh\u00f6rde (falls zutreffend):** Dies ist relevant f\u00fcr bestimmte Berufsgruppen oder Branchen (z.B. Anw\u00e4lte, \u00c4rzte, Finanzdienstleister).\n*   **Angaben zur beruflichen Zulassung (falls zutreffend):** Wenn der Anbieter eine gesetzlich reglementierte T\u00e4tigkeit aus\u00fcbt, muss die Kammer, der er angeh\u00f6rt, sowie die Berufsbezeichnung und der Staat, in dem diese verliehen wurde, angegeben werden.\n*   **Informationen zur Berufsregulierung:** Bei reglementierten Berufen m\u00fcssen auch die berufsrechtlichen Regelungen und deren Fundstellen (z.B. Link zum Gesetzestext) genannt werden.\n*   **Umsatzsteuer-Identifikationsnummer (USt-IdNr.) oder Wirtschafts-Identifikationsnummer (W-IdNr.) bei Unternehmen:** Diese ist zwingend erforderlich, wenn diese Nummern vorhanden sind.\n*   **Gesch\u00e4ftsinternetseite:** Die vollst\u00e4ndige Internetadresse des Anbieters.<\/b><\/li>\n<\/ol>\n<ul>\n<li><span style=\"font-weight: 400;\"> Section 5, Paragraph 1 of the DDG specifically requires: the full name or company name, a valid postal address, a rapid electronic contact method including e-mail, for legal entities the legal form and authorised representatives, the registry court and registration number, the VAT or economic identification number (if allocated), the competent supervisory authority for regulated activities, for regulated professions the chamber, professional title, state of award and professional regulations, for journalistic and editorial content the person responsible according to Section 18, Paragraph 2 MStV, as well as information on consumer dispute resolution according to Section 36 VSBG. Which of these details are specifically required depends on the legal form, activity, and registration obligations.<\/span><\/li>\n<\/ul>\n<ol start=\"4\">\n<li><b> Does a purely private website require a legal notice?<\/b><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">A purely private website with no economic connection is generally not subject to the imprint obligation under \u00a7 5 DDG. However, the line to commercial use is quickly crossed in practice. As soon as advertising banners, affiliate links, sponsored posts, your own shop, or links to your own commercial offers are included, the imprint obligation applies. Websites that do not generate direct revenue but pursue an economic interest \u2013 for example, as a marketing channel \u2013 regularly fall under this. As a precaution, many operators should also provide a complete imprint for private offerings. The risk of a warning letter significantly exceeds the effort involved.<\/span><\/p>\n<ol start=\"5\">\n<li><b> Does an Instagram, Facebook or LinkedIn profile require an imprint?<\/b><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Social media profiles used for business purposes also fall under \u00a7 5 DDG (German Telemedia Act), just like traditional websites. Anyone who advertises products or services via a profile, presents a company, or acts as a self-employed person or content creator must ensure that the provider identification is \u201eclearly visible, immediately accessible, and permanently available\u201c. In practice, the designated areas provided by the platform, such as the bio, info box, or \u201eAbout\u201c section, are suitable. A mere link to one's own website labelled \u201eWebsite\u201c is risky because users do not expect provider identification there. Clear labelling as \u201eImpressum\u201c with a directly clickable link is better.<\/span><\/p>\n<ol start=\"6\">\n<li><b> May I omit my private address from the imprint?<\/b><\/li>\n<\/ol>\n<ul>\n<li><span style=\"font-weight: 400;\"> 5 DDG requires a deliverable address. A P.O. box alone is not sufficient. Sole traders, freelancers, or bloggers who do not have a separate business address must generally provide their private residential address. However, alternative business addresses are permissible, such as those offered by a business centre, a coworking space with mail acceptance, or a law firm's or tax advisor's address, provided that mail is actually received there and formal service is possible. It is important that the address provided allows for actual delivery. Pure mailbox solutions without a physical presence or mail acceptance regularly do not meet the legal requirements.<\/span><\/li>\n<\/ul>\n<ol start=\"7\">\n<li><b> Does the previous link to the EU dispute resolution platform still need to be provided?<\/b><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">No. The European Commission has definitively ceased operations of the EU Online Dispute Resolution platform with effect from 20 July 2025. The reason for this was the low actual use of the platform. Imprint texts that still contain a reference to ec.europa.eu\/consumers\/odr are therefore outdated in terms of content and should be revised. The previously common standard sentence regarding the ODR platform should be removed. The general information obligations under Section 36 of the VSBG regarding the readiness or obligation to participate in dispute resolution proceedings before a consumer arbitration board remain in place. For small businesses with a maximum of ten employees, reduced requirements apply here under Section 36 (3) of the VSBG.<\/span><\/p>\n<ol start=\"8\">\n<li><b> Is an imprint generator sufficient for every website?<\/b><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">For many typical constellations, a structured generator is a good basis. It helps to systematically cover the common mandatory information according to \u00a7 5 DDG without having to copy between different templates. However, a generator does not legally cover every special case in its entirety. For multiple providers on one website, foreign company structures, activities requiring a licence, complex brokerage or platform models, journalistic-editorial offerings with multiple responsible persons or already received warning letters, legal advice from a lawyer is also recommended. The generator provides the structure, and legal advice ensures that the structure fits the specific situation.<\/span><\/p>","protected":false},"excerpt":{"rendered":"<p>Die neue Website ist fertig. Das Angebot steht, die Startseite gef\u00e4llt, die ersten Besucher k\u00f6nnten kommen. Kurz vor dem Livegang bleibt eine Frage offen: Was geh\u00f6rt eigentlich in das Impressum \u2013 und was nicht? Ein Impressum ist mehr als eine formale Unterseite. Es ist die gesetzlich vorgeschriebene Anbieterkennzeichnung, an der Besucher, Kunden und Beh\u00f6rden erkennen [&hellip;]<\/p>\n","protected":false},"author":11,"featured_media":14296,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[34],"tags":[],"class_list":["post-14294","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-allgemein"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Impressum erstellen: Pflichten &amp; kostenloser Generator<\/title>\n<meta name=\"description\" content=\"Impressum erstellen f\u00fcr Website, Shop oder Blog: Pflichtangaben nach \u00a7 5 DDG, typische Fehler und ein kostenloser Impressum-Generator der Kanzlei Tieben.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" 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