{"id":1987,"date":"2011-02-13T10:02:53","date_gmt":"2011-02-13T10:02:53","guid":{"rendered":"https:\/\/www.mth-partner.de\/rechtsanwaltsblog\/?p=26"},"modified":"2025-10-28T10:39:54","modified_gmt":"2025-10-28T10:39:54","slug":"wettbewerbsrecht-haftung-fur-markenrechtsverletzungen-in-den-suchergebnissen-einer-internetsuchmaschine","status":"publish","type":"post","link":"https:\/\/www.mth-partner.de\/en\/competition-law-liability-for-trade-mark-infringements-in-the-search-results-of-an-internet-search-engine\/","title":{"rendered":"Competition law: Liability for trade mark infringements in the search results of an internet search engine"},"content":{"rendered":"<p><strong>Federal Court of Justice, 04.02.2010, Ref.: I ZR 51\/ 08<\/strong><\/p>\n<p>Accordingly, he is entitled to use the trade mark in the manner registered for him to identify his goods or services and can exclude third parties from using the trade mark within the scope of trade mark protection. The legal consequences of an act of infringement within the meaning of Section 14 are regulated in Section 14 (5) MarkenG. The owner of the trade mark can therefore sue for injunctive relief if there is a risk of repetition. The claim also exists if there is a threat of infringement for the first time.<\/p>\n<p><strong>Facts<\/strong>In the case before the BGH, a provider of sports equipment had used a specific search term on its website in order to be listed in the search results of the Google search engine. However, this search term was registered as a word mark by one of his competitors. The competitor therefore sued for an injunction against what it considered to be unauthorised use of this word mark.<\/p>\n<p><strong>BGH<\/strong>The BGH ruled in favour of the plaintiff. Due to the great similarity of the competing products, there was a likelihood of confusion between the two products of the parties, as internet users could easily have been mistaken about the identity of the two products. This likelihood of confusion therefore constituted an infringement of the plaintiff's trade mark rights.<\/p>\n<p>Source: Federal Court of Justice<\/p>\n<p><b>Important Note: The content of this article has been prepared to the best of our knowledge and belief. However, due to the complexity and constant evolution of the subject matter, we must exclude liability and warranty.<\/b> Important Notice: The content of this article has been created to the best of our knowledge and understanding. However, due to the complexity and constant changes in the subject matter, we must exclude any liability and warranty.<\/p>\n<p>If you need legal advice, feel free to call us at 0221 \u2013 80187670 or email us at info@mth-partner.de.<\/p>","protected":false},"excerpt":{"rendered":"<p>Bundesgerichtshof, 04.02.2010, Az.: I ZR 51\/ 08 Danach ist er berechtigt, die Marke in der f\u00fcr ihn eingetragenen Weise zur Kennzeichnung seiner Waren oder Dienstleistungen zu benutzen und kann Dritte im Rahmen des Markenschutzes von der Benutzung der Marke ausschlie\u00dfen. Die Rechtsfolgen einer Verletzungshandlung i. S. d. \u00a714 sind in \u00a7 14 Abs. 5 MarkenG [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":11617,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[42],"tags":[1972,1232],"class_list":["post-1987","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-wettbewerbsrecht-anwalt","tag--14-markeng","tag-markenrecht"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Wettbewerbsrecht: Haftung f\u00fcr Markenrechtsverletzungen in den Suchergebnissen einer Internetsuchmaschine<\/title>\n<meta name=\"description\" content=\"Der Inhaber erwirbt an der Marke ein ausschlie\u00dfliches Recht, \u00a7 14 Abs. 1 MarkenG.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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